If you’re just starting your blog or web business, then you are probably aware that one of the first things you want to do is build your email list. Your email list is extremely valuable and you want to take very good care of it.
But first, you need to build it. And that takes consistent awesome action, valuable content aimed at a particular group of people – or niche, and a compelling reason for people to join your list (your opt-in offer).
There are some creative things you can do to jumpstart your list-building efforts besides the typical regular blog post. Here are 10 ideas to help you get your list-building juices flowing.
Note: Don’t try and do all 10 of these at once. Pick 2-4 list-building strategies that you can really focus hard on for 60 days.
1. Free Video Series
Offer a free-video series addressing a solution to a pain point for your readers as your opt-in offer
2. Free Webinar
Offer a free webinar on a hot topic that your ideal audience would be interested in. Use Facebook and other social media to promote (make sure people opt-in to get access!). If you have some budget, run Facebook ads to drive traffic to your webinar opt-in page.
A free webinar can really grow your list if you partner with someone who has bigger reach than you currently have. Get creative. Who could you partner with to do a training on your topic?
3. Joint giveaway
A joint giveaway is great if you can partner with several other businesses or blogs who have a bigger, yet similar audience. Each business offers a free product or service as part of the giveaway “package”. With each of you promoting the giveaway on social media, you’ll gain more exposure to more of your potential tribe members.
I discovered my coveted Day Designer planner because it was part of a joint giveaway on a different blog that I read. I have since bought a planner and joined their email list.
4. Guest posting
Yes, I still think this is a good idea, but only if you find blogs with lots of relevant traffic. Make sure you can include a link back to your site (preferably a special offer on an opt-in page).
5. Expert interviews
Step into your expert status by finding influential people to interview you on their blogs or podcast. Make sure their audience is your ideal audience.
6. Conduct a 30-day challenge
Have folks opt-in to a 30 (or 10 or 14 or 20) day challenge on a topic that fits your audience. What does your audience want to achieve in a short timeframe? Guide them through making it happen and watch your tribe grow. Make sure they opt-in to join the challenge and encourage sharing the challenge on social media.
7. Use a pop-up opt-in box on your site
Experiment with a pop-up opt-in box. Make sure your opt-in offer is clear and appealing to your ideal reader/customer. You can use a free opt-in pop-up with the WordPress plugin SumoMe (I use this here at TDC).
8. Be a contributing writer
Offer up custom articles to larger media sites or blogs that have authority. Include a link to your opt-in page in your author bio (if allowed). Write something awesome.
9. Comment on other high-traffic blogs
This still works too. Be part of the conversation happening on other, relevant, yet high traffic, blogs. Always use your website when registering to make a comment on a blog, and only comment if you can offer something of value to the conversation. I still get traffic from comments I have made on other blogs.
10. Get an influential mentor
This one is a bit out of the ordinary for list-building, but if you have a mentor that is well-connected and has an influential platform of their own (blog, website, podcast), you can potentially leverage that relationship by doing an interview on their site or giving a testimonial that they post on their services page with a link back to your site.
Leave no stone un-turned, and by all means GET CREATIVE! And always, always, offer consistent, valuable content targeted to your ideal audience. Your audience will grow if you keep that as your top priority.
What 2-4 strategies are going to use over the next 60 days?
Share in the comments below!